Glossary
Common terms used across TapMind SDK Integration and mediation.
Short reference for terms you will see when integrating TapMind with mediation networks and ad placements.
Adapter
A network-specific bridge that translates TapMind mediation calls into the target SDK’s APIs so demand can be requested and rendered through a shared interface.
Mediation
The process of routing ad requests across multiple demand sources—often in a waterfall or bidding setup—to maximize fill and revenue for a given placement.
Placement
A named inventory slot in your app (for example rewarded video or banner) where ads can be requested, shown, and measured.
Waterfall
An ordered list of demand sources tried one after another until an ad fills or the list is exhausted. Higher-priority or higher-ecpm sources are typically tried first.
eCPM
Effective cost per mille—estimated revenue per thousand impressions. Used to rank demand sources and compare monetization performance across networks.
GMA SDK
Google Mobile Ads SDK. The Google Play services ads library used to load and display Google (and often mediated) ads on Android and iOS.
Network Key
A credential or identifier issued by an ad network that your adapter uses to authenticate requests and map traffic to the correct account or app.
Fill Rate
The share of ad requests that successfully return a fill, usually expressed as filled requests divided by total requests for a placement or network.